The Power of Search Engine Optimization

Search Engine Optimization

The principles discussed in this article have the power to move your website into one of the top spots in Google. At the end of the day each of these principles, independent of one another will usually not yield the type of results you’re looking for in search engine optimization. It is the collection and unification of the following principles that truly have the power to deliver your desired results in major search engines. Google, Yahoo, and Bing seem to be focused on one thing; power and authority. You can have a lot of nice-looking webpages, relevant content, and a great idea, but it all boils down to power and authority. Hasn’t it always though? Isn’t that what it is always about, power and authority? Yes it’s always been about that, and nothing is different with the major search engines. What they want to know about you and your website, is how powerful you are, what kind of authority you have. That old saying, “it’s about who you know, not what you know”, still seems to ring true and actually seems to be most applicable when it comes to search engine optimization.

So what do you do in this day and age when there are so many powerful players and so many established contenders on the web? How do you break through, and rank for the keywords that you really need in order to drive more traffic to your business? The answer consists of one word: consistency. No matter what any SEO professional tries to do, unless they are persistent and consistent with the principles that are listed below, they will never achieve their desired results.

On page optimization-every, search engine optimization professional will need to either know how to edit a website or have a web designer. This article was not meant to go in depth on this topic, but a quick Google search on best practices for on-page optimization should do the trick. The point here is that before anyone starts implementing any of the subsequent steps, they should ensure that their website is built correctly, and is friendly to the major search engines through following the best practices.

Blogging-most companies are not updating their website every day. In fact, most companies are barely updating their website every year. This is where a blog comes in handy. Blogs are very easy to manage, and many of them are built to be search engine friendly. A blog is something that should be addressed every day. Blogs are what will give Google its fix of relevant, updated, and unique content. Come up with content that is interesting to read, yet serves its purpose in search engine optimization. Google reads left right so make sure your blog entries and titles reflect the keywords that you are trying to target. Ensure that you have the correct plug-ins in place especially if you’re using WordPress in order to make sure that your blog is optimized for search engines. Ensure that you have a correct knowledge of tagging and internal linking. Using your blog to create circular internal links through relevant and strategic anchor text placement will make your site easier to navigate therefore ensuring Google’s happiness.

Video search engine optimization-it has become and is becoming more apparent that Google is giving quality videos preferential treatment in the search engines. This component of SEO will become one of the most important skills to have and utilize in ranking websites, driving traffic, capturing attention, and converting leads. Videos have the ability to keep web surfers on the page that they have landed on. Every website is fighting against a bounce rate, and it is important that webmasters and SEO specialists find ways to keep people on their pages and their clients pages.

Videos can captivate an audience, give interactive instruction, and entice clients and customers to investigate the product or service being offered. In addition to being one of the most user-friendly ways to market, they are easy to make if you have the right equipment. However, if you do not have the right equipment, and your videos come across very unprofessional, you may be doing yourself a disservice. On the one hand, if you do it wrong, you may detract from the product or service being offered and therefore drive customers away. On the other hand, if you do it right, your video may go viral and have the ability to drive millions of potential customers to watch your video. They created videos showing the strength of their blenders in a way that was very humorous and engaging.

To find more in depth training and understanding of SEO, Check out this Youtube video: