The Power of Video Marketing

Video marketing is a powerful tool to use in any marketing venture to provide more traffic to your website and increase your profits. Videos are not hard to do, take less time than writing, and thousands of people prefer watching rather than reading.

The following video marketing tips will get you started.

1) Getting the right equipment. You need to have a flip camera and a tripod. The camera should be HD for better quality and appearance. Both the camera and tripod will obviously make your presentation hands free and allows you to focus on what you have to say.

2) Good lighting. Quality lighting will make your video look much better, and can be done in front of a well-lit window, or even using desk laps. Poor lighting can distract your viewers and you may lose the creditability of the message you want to convey. For example, a Scottsdale Painting Company must incorporate good lighting in all of their video projects to truly see the quality of the paint job.

3) Outline key points before shooting. This video marketing tip will make you appear more authentic and natural in front of the camera. You do not want to be looking down, turning pages, and reading from a script. This will turn off your audience and the rustling of papers and gaps in conversation will be distracting to your viewers.

4) Keyword focused title, tags, and in the description. The keywords you use should be able to be found by the search engines, or in other words, search engine optimized (SEO). Your anchor text, which simply is what is blue and clickable, should also contain your keyword. You should use at least 4-6 keyword phrases if you are doing a 2-5 minute video.

5) “Hook” your audience in the first 15-30 seconds. You want to make a good first impression as if you were walking into a job interview. It is important to get your viewer’s attention quickly. In our fast-paced world, people want quick and immediate results, and this is why your title and first words are vital to your entire presentation. People are always looking for ways you can help them, so make sure you let the audience know how you can be of benefit to their needs and problems.

6) Look directly at the camera. Maintaining eye contact with your viewers suggests that you are trustworthy and confident in what you are saying. Shifting your eyes everywhere but the camera suggests dishonesty and a lack of confidence. The audience will notice this and your message will be lost on them.

7) Be yourself. Converse as if you were talking to a friend and show your viewer’s that you are a real person. Let them know that you can help them today and relay tangible benefits they will receive your message.

8) Have a clear call to action. This is one of the most important video marketing tips or your video will have been a waste of your time. Verbally give them your website address, and embed it in your video so viewers will know what to do next. You can also leave a phone number if you choose to.

In concluding, all these video marketing tips are of value to you and will make your presentation easier than you think. If you are shy in front of the camera, practice repeatedly until you are confident enough to convey your message, and realize you are paving the way to a profitable business. For a more in depth video marketing training, watch this awesome video!

The Secrets of Billboards

There are a variety of ways to advertise your business or special events around your town. You can create online ads, use billboards, or make a commercial. With this poor economy, local companies may find difficulty keeping their business afloat; and may not be able to afford the extra expense of advertising, instead of the usual advertisements, check into city banners. Banners can provide a sense of community rather than a massive billboard of your company on the interstate. Using a banner, you can simplify your company by advertising your name, location (number) what you sell and perhaps, even a screen print of happy customers.

Every city has a downtown area no matter the city’s size. With a downtown banner, you are selling your company to the majority of the population, given that most events are bound to happen in the downtown area. Figuring out your targeted population is important. One thing to consider is your banner’s background color. Use a different background color on your banner based on the season. For example, if it is spring, use a brighter banner. Perhaps, your store is located in a shopping center; a bright color would be useful as well to give the “BAM” effect. A shoppers’ eyes will go to your banner, hence increasing your revenue. During the winter, I would suggest a shade of blue or red. Those colors help keep the mood that winter weather provides. Blue isn’t necessarily depressing, just neutral with the continuous grey skies that winter seems to present most days.

A downfall for using banners to advertise would be nighttime. If you are concerned about this, place your banner on a light pole. Day and night passersby will see your business. It’s not typical to put an address on any type of advertisement unless you’ve created a commercial. Just make note of the area of town you are located, like “Downtown you’ll find” or “Located around” and insert your area to help specify where potential customers can purchase your items. Instead of your area of location, at the bottom of the banner put a phone number.

Billboard advertising is the most cost-effective type of advertising and it is very effective.

  1. Chose the best possible location:

In the billboard world, location is everything! Look for a billboard location that is close to areas that your target market will go to so you can expose them to your advertisements.

Also look for billboards that can be easily viewed from far away. You don’t want a billboard that you can only see right as you drive past it. Choose billboards that give you plenty of time to read your message.

Drive by the billboard several times throughout the day to get an idea of how well you can or can’t see it before making your final decision to purchase it or not.

  1. Follow these basic billboard design rules:

Advertisements on billboards only have an average of 7 seconds to be viewed so it is our job as advertisers to make the design the best it can be by making sure the copy is big enough to be read by passing motorists. I would recommend to make it at least two feet tall and to use thick, easy to read fonts. A good general billboard rule is to use 9 words or less in your entire billboard! Less is more.

Make sure you use good contrasting colors. Black copy on red backgrounds does NOT work well on billboards because there isn’t enough contrast between the two colors. However, the black copy is very effective when placed on a yellow background.

Tell the passing motorists who your company is and how they can get in touch with you. There’s nothing worse than a great ad with a tiny logo which makes you guess who the ad belongs to and leaves you with no way of knowing which product to purchase.

  1. Test your results to see just how effective your billboard really is:

Ad tracking is the ultimate way to see just how good or bad your advertisement is doing and the same is true with billboards. Tracking the results of a billboard isn’t as easy as tracking an online ad, but it can still be done with a little bit of creativity.

  1. You can bring it up in casual conversation with your potential customers, you can email them or even ask them on your social media sites.
  2. Put a unique phone number or website address on your billboard so you can see how many people contact you this way.
  3. There are even tracking devices that can be placed on billboards to see who looks at your ad. Of course it’s a bit pricey, but it can be done.

Is Direct Mail Dead?

Direct mail (DM) is an effective tool to market your business. The trick is to make the direct mail so appealing to customers, that they are compelled to give it their attention. If your business has already made a name for itself, customers will be eager to check out the offer you make in the direct mail.

Direct mails are effective only if they target the right group of people; people that will be interested in the product or service you are promoting. A lot of thought has to go into the creation and distribution of DM. Here are some pointers on what businesses should know to make the best use of direct advertising.

Consider the target audience

The target audience is the most important consideration when developing a direct marketing mailer. A list can be made out using the in-house list of customers and contacts, or you can use the services of a reputable list provider. The list should be current and legitimate to be effective. The audience can be targeted based on age, sex, income, geography, marital status, education, etc.

Objective of the direct mail

Businesses should know what they want from the mailing. What is its objective? Once the objective is clear, you need to include all the information required by the customer to respond. The mail should clearly state the action the customer must take – send a mail, call a number, fill an attached form, and so on. All pertinent information should be included such as location, phone number, address, web address, location map or any other specifics.

Effective design

The design is important because color, font and format should catch the eye. Professional designing services make sure the mail is effectively worded and well designed. The goal is to make an instant impact on the customer. The quality of the direct mail reflects on the quality of your business.

Strategic timing

The timing of the mailing impacts its effectiveness. Announcing a sale on Christmas trees near Christmas season is bound to be effective. Businesses should also schedule direct mailing according to the best time for them, such as promoting a clearing out summer sale at the onset of autumn. It is a great opportunity for customers, and also makes space for the store to stock and display its autumn collection. Businesses should prepare to meet the demand that will be created by the mailing before sending it out.

Keep track of responses

Track the responses to the mailing to measure the success or failure. This crucial feedback can be used to make the next round of mailings more effective.

Communicate with responders

Get details of customers who respond to the direct mail. Find out their preferences, likes and dislikes in relation to the products or service your business offers. This is critical data that can help you improve your service to them. Create incentive programs such as raffle tickets and lucky draws to make it exciting.

Plan ahead

Review the process of creating and sending out the mail, and learn from it. Analyze the response, timing, value of the mailing list, look of the direct mail, and any other thing that could have been done better.

Research the mailing system

As direct mails involve the mailing system, it is a good idea to have some understanding of it. You should be aware of postal regulations, postal costs, time frame for delivery and other specifics. Many post offices provide free mailing kits that can be very helpful.

Businesses can increase their sales by using direct mails judiciously. They should give due thought to the objective of the mailing, its timing, appearance and target audience as these have a considerable impact on its effectiveness.

What Is PPC Advertising?

If you own a small business in a city, you might find it hard to compete with more established organizations that offer the same product or service as you. If you want to compete with them, you need to find an effective marketing method that can level the playing field. One such marketing method is PPC advertising.

With PPC advertising, you have the chance to get your ads on the first page of search engines like Google, right along with the other more established organizations. Nowadays, people research everything online. If they want to look for a local service, for example, air-conditioning, they will do a search on search engines. So if you own a local air-conditioning company, you can use PPC advertising and place your ads on the first page of a search engine to get more exposure for your business. PPC advertising also allows you to target the audience in the city that you are in.

You can set your campaign to target a particular city or even within a certain mileage range of a city. Then when you place your ads on search engines, they would only appear when people do a local search. This makes your campaign very targeted which brings targeted leads for your business. Why local businesses can benefit so much from PPC advertising is because of its geo-targeting capability.

If you own a business in New York, you will not want to target everyone in America. By targeting your ads to a specific city or area, you prevent people from all across the world to click on your ads that will cost you money.

On the face of things, PPC looks like a very attractive and simple way to generate new leads. Let’s face it, it’s fairly easy to implement and you can even utilize the services of PPC agencies that will do the hard work for you.

PPC is often put in the same category as the ‘get rich quick schemes’, which have been a prominent feature of the internet. In no way is it being said that PPC has become completely ineffective and lacking in value, however, the best way to explain it is that it’s being misused across a number of businesses.

The fundamental problem with PPC usage at present is that it only provides a short-term solution. In a short space of time, a highly targeted PPC campaign can provide hugely effective results. However, as a long-term strategy, it can become extremely costly as many web users have swiftly adapted in order to sift out internet advertising. These factors all amount to the conclusion that PPC now delivers fewer returns when compared with SEO or content marketing.

It’s a short-term solution – The purpose of PPC is simply to catch the eye of potential consumers. Beyond that there is no strategy for building a lasting rapport. It’s all about attraction and fails to incorporate any form of nurture, so when implemented as a lone marketing strategy it will only ever provide small-scale returns.

PPC is a good place to start, but an entire strategy needs to be built around it in order to have any serious impact when it comes to the competitive online marketing world.

Companies need to think long-term in order to generate quality leads, however, this requires effort and it is that effort that will ultimately make or break your business. Effort shows that you take your company seriously and implies to consumers that they can trust and rely on your brand. Building that relationship beyond the PPC campaign is what’s important.

Develop a clear strategy. Within your strategy implement a plan to increase your Click Through Rate and Cost Per Conversion for rewards from Google.

Small and large businesses, as well as individual marketers, are able to market their products and services in a very cost-effective way. Advertisements placed in print media, radio and TV do not give any guarantee of traffic conversion.

Facebook Marketing for Realtors

For business, you can get a Facebook Page which is where you add your listings; add content from your website and your blog. By creating Facebook groups, you can bring people with special interest in your business together. In addition, you can do other Facebook activities to soft and hard sell your business on Facebook.

Here are the top 5 ways how Facebook can be used by realtors:

Connect With Your Prospects: On a Facebook profile page, you can interact with people on a personal level. Your profile should look professional, yet it should reflect you and your personality. Your Facebook profile is not the place where you’d promote your business; instead it is the place where you’d post information about the real estate market without selling it!

Educate, Engage & Communicate: Your Facebook Group is the place where you add all those people who are interested in learning about your business. You can create a referral group of realtors with hundreds of agents including those who from your current contacts and your referral book from the past years. You can have more than one group – Local Facebook Real Estate Investors Group, Local Community Home Buyers Group, etc. You can invite people from your friends list and customer list. Share commercial listing information, tips and real estate advice with your groups. Try not to brand the group by your name because you are also part of the group.

Include it as part of your marketing material and promote it as you would for your website. This is the place where your business can contribute and add to the Facebook community. Your Facebook Page is where people will come to learn more about your products and services. It’s the best way to build your reputation on Facebook.

You can add your Blog RSS and place your listings on your Facebook page. Keep your audience up-to-date by adding the latest information about the market. You can share information about new and upcoming constructions, announce events and even share valuable tip about real estate investment.

Facebook is the place to gain exposure as a Realtor. It can help you bring your brand in front of many prospective clients, who might be actually looking out for real estate services that you offer. Your focus should be to reach out to your target audience and build them into leads through Facebook!

If you keep things fun and interesting, your fans will stop by your Facebook page on a regular basis. You can provide links to great information and products or just post cool things right on your Facebook Business Page. Always be kind and considerate, because you could be chatting with your newest customer or your next business partner.

If socializing on Facebook for your business is something that you feel you just cannot do, you can always hire someone to keep up and maintain your Facebook page for you, at places like elance.com. You can find people who will do this for two to three dollars an hour. Just make sure you give them specific instructions of what you want and what you need for you Facebook business page. If they are posting messages on your behalf, you must give them the answers to common questions and make sure they answer all of your customer’s questions, with the integrity you hold for yourself. I would highly recommend giving socializing a chance, before outsourcing it to someone else because many great business relationships are formed on social media platforms.

One notable example that’s been buzzing around Facebook is about a Baton Rouge Community Coffee business. They began sharing their childhood memories of being allowed to have a little coffee with milk in it. These memories stirred up all kinds of conversations on Facebook and before they knew it their fan base was growing by a thousand fans every week. You never know what’s going to go viral, so put some thought into messages you’d like to get across to your audience on your business page.

Several of the largest companies online say that Facebook is one of their top choices when it comes to advertising because its free and there are no requirements when it comes to maintaining your page. Most successful Facebook business owners combine their advertisements with quality content to keep their fans happy.

The Age of Instagram Marketing

These brands were quick to spot a new way in which they could engage consumers through an online marketing campaign that really doesn’t feel like one – all they have to do is upload some attractive images of their latest products or lines and let the power of the internet do the rest.

Instead, they upload highly attractive (and highly edited) images of their products, taken by professional photographers and fans alike. Whilst the products in some of these images could be a few years old and no longer available brand new, the effect of getting the brand name out there is still the same. This is how Instagram is meant to be used, and followers are quick to recognize this.

Today online surfer has become a lot more sophisticated and are turning a blind eye to a bright shiny sale page.

Today’s consumers are a lot more engaged online and most of that engagement is on social media sites. For every social media site, there is a different type of person becoming involved with a different interest. This is a trend that will forever keep evolving because there are so many different types of interests in this world.

No one person or company can possibly supply everyone with everything so it is imperative to focus on one niche and control what you can.

The same goes for marketers, you cannot succeed by trying to conquer the whole internet, especially starting out. With the amount of traffic you can get from one social media site it can definitely turn your life around, so your goal should be to start out with one. The question is which social media site is ripe for the picking right now. What I mean by that is if this was 10-15 years ago the site in question would be MySpace. As we all know MySpace is not what it used to be but it still has its share of traffic. So the next obvious answer for today’s time would be Facebook, but if you start to look at the numbers you will see that Facebook has hit its peak. FB is far from over but there a couple new sites that are filling a void for different types of people. The youth of today are all now signing up to Instagram, ironically Instagram is owned by Facebook. IG was bought by FB because they seen the growth and potential and so far their investment has paid off. The format is different as the site is more focused on pictures. With the right pictures, you can gain a following really quickly and they will be hungry for the next picture that you post. Now imagine if you intertwine a marketing message within your pictures or simply include your website in your pictures. If you have a popular picture it will be sure to get you some traffic quickly.

If hanging out with the young crowd is not your cup of tea you should look at Pinterest.

This social media site is an online marketers dream. The majority of people who flock to this site are usually more affluent, meaning they have money to spend. These are rather wise consumers who can see through a sales pitch a mile away. The key to success with Pinterest is to get involved and find out what your target market is looking for. You can follow the popular pins and see how many likes and shares each pic is getting. You can even pin it to your very own board and piggyback off its success.

There are tons of training videos online that will show you how to create accounts and generate traffic so I will not get into the details of how to get it started.

Website Design

Your website’s design is the most important variable in your web project.

A lot of people often forget that any web project starts with planning and design. These two steps are crucial and will dictate how any website and functionality is developed, especially on eCommerce and content managed websites.

Design will affect the user experience, the flow of the website and ultimately whether the site even works properly. Some say web design is not about making your site look pretty, but about whether it works to generate results.

We say that this is false advisement, without first addressing how your site will look and whether your potential visitors will like it, you cannot say it will generate results.

It is true, that all visitors to your website will on a subconscious level have an emotional connection with your website’s design, and will make critical decisions based on it – this is a proven fact and is a result of testing how different visitors react to different design stimuli.

So What Does This All Mean For My Website’s Design?

A good website design should give you the potential to draw back your visitors continually. They will want to return because they had a good experience, the design related to them and they easily got what they needed.

Implement this simple advice from the start of your web project and you will see positive results. All the information presented here is industry standard facts and proven methods for successful website design.

Take good note of these common design mistakes which could be causing your site to under-perform.

10 Common Mistakes You Could Be Making On Your Website’s Design.

  1. Poor Navigation Poor user interface and navigation will make it hard for your visitors to browse your website. Stick to industry standard and proven navigation methods.
  2. Layout consistency Make sure your page layout is as consistent as possible.

Forcing people to change their reading or browsing method halfway into your website will affect how long people spend on your site.

  1. Functionality that is custom developed or bolted on should always be skinned and designed to ensure consistency and user-friendliness.
  2. Search Ensure there is easy and effective site search on your website. This will help users find relative content quickly. More applicable to ecommerce and large content websites.
  3. Too much or too little content. This is a tricky one and has a fine balance, make sure your web design is as simple and uncluttered as possible for content.

If you do have a lot of content however and cannot avoid clutter, make sure your design is clean and simple so attention is on the content and readability is maximized.

  1. Graphical and Content calls to action. All web designs should have objectives that are designed into the web interface and content.

Use graphical buttons for calls to action and also text-based calls to action.

  1. Web Safe Fonts. Major issues with using unique fonts in a web design will always arise when trying to get cross-browser and platform compatibility.

Use web safe fonts in your design to avoid compatibility headaches.

  1. Colour Scheme and Styling. All good web design starts with a customer’s logo and color scheme.

Always base a good color scheme and styling off the customers brand/logo.

  1. Search Engine Optimisation. Implement simple SEO techniques in your design to allow smoother content delivery for search robots.

The more search engine friendly your site design is, the better it will perform with search engines.

  1. Logo and Contact details positioning Always place your logo in the standard web place, which is the top left-hand side.

Always place your contact link/details on the right-hand side of the page, either top right-hand corner, or far right on the menu bar.

The last pieces of advice we can impart is that dealing with a professional web design specialist or company is always going to be the best option.

Don’t do template websites unless you are on a strict budget, and always choose the option that gives you the most freedom and control.

Before website designing, you should be firm what the functionality of that page is and it should be easy to access. Nowadays website designing and development has become a great hub in the world of the computer. A layman who does not know how it is designed and developed. He only sees what is his requirement and easily accessible and fulfills his needs. In this world of the computer, everybody is required to use the technologies website designing and graphic designing, website development.

The Power of Search Engine Optimization

The principles discussed in this article have the power to move your website into one of the top spots in Google. At the end of the day each of these principles, independent of one another will usually not yield the type of results you’re looking for in search engine optimization. It is the collection and unification of the following principles that truly have the power to deliver your desired results in major search engines. Google, Yahoo, and Bing seem to be focused on one thing; power and authority. You can have a lot of nice-looking webpages, relevant content, and a great idea, but it all boils down to power and authority. Hasn’t it always though? Isn’t that what it is always about, power and authority? Yes it’s always been about that, and nothing is different with the major search engines. What they want to know about you and your website, is how powerful you are, what kind of authority you have. That old saying, “it’s about who you know, not what you know”, still seems to ring true and actually seems to be most applicable when it comes to search engine optimization.

So what do you do in this day and age when there are so many powerful players and so many established contenders on the web? How do you break through, and rank for the keywords that you really need in order to drive more traffic to your business? The answer consists of one word: consistency. No matter what any SEO professional tries to do, unless they are persistent and consistent with the principles that are listed below, they will never achieve their desired results.

On page optimization-every, search engine optimization professional will need to either know how to edit a website or have a web designer. This article was not meant to go in depth on this topic, but a quick Google search on best practices for on-page optimization should do the trick. The point here is that before anyone starts implementing any of the subsequent steps, they should ensure that their website is built correctly, and is friendly to the major search engines through following the best practices.

Blogging-most companies are not updating their website every day. In fact, most companies are barely updating their website every year. This is where a blog comes in handy. Blogs are very easy to manage, and many of them are built to be search engine friendly. A blog is something that should be addressed every day. Blogs are what will give Google its fix of relevant, updated, and unique content. Come up with content that is interesting to read, yet serves its purpose in search engine optimization. Google reads left right so make sure your blog entries and titles reflect the keywords that you are trying to target. Ensure that you have the correct plug-ins in place especially if you’re using WordPress in order to make sure that your blog is optimized for search engines. Ensure that you have a correct knowledge of tagging and internal linking. Using your blog to create circular internal links through relevant and strategic anchor text placement will make your site easier to navigate therefore ensuring Google’s happiness.

Video search engine optimization-it has become and is becoming more apparent that Google is giving quality videos preferential treatment in the search engines. This component of SEO will become one of the most important skills to have and utilize in ranking websites, driving traffic, capturing attention, and converting leads. Videos have the ability to keep web surfers on the page that they have landed on. Every website is fighting against a bounce rate, and it is important that webmasters and SEO specialists find ways to keep people on their pages and their clients pages.

Videos can captivate an audience, give interactive instruction, and entice clients and customers to investigate the product or service being offered. In addition to being one of the most user-friendly ways to market, they are easy to make if you have the right equipment. However, if you do not have the right equipment, and your videos come across very unprofessional, you may be doing yourself a disservice. On the one hand, if you do it wrong, you may detract from the product or service being offered and therefore drive customers away. On the other hand, if you do it right, your video may go viral and have the ability to drive millions of potential customers to watch your video. They created videos showing the strength of their blenders in a way that was very humorous and engaging.

To find more in depth training and understanding of SEO, Check out this Youtube video: